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Sometimes lighting does strike twice. Don’t believe us? Take the best Amazon Prime Day deals 2022 has to offer as an example. This year, the ‘Zon decided to double down on its tentpole shopping event by introducing a sequel, and boy is it a doozy. So if you’re here, you’re probably not just looking for any old Prime Day deals. You, friend, are looking for the best Amazon Prime Deals as curated by a hyper-discerning GQ Editor. And you’re in luck: Each year, we spend a sleepless night or two—and a couple of long days in between—unearthing exactly that—our very favorite picks from the Everything Store’s annual deals extravaganza, delivered (still fresh!) straight to the top of your inbox.
This part two event is no different. Except, well, it kind of is. Because as Prime Day has metastasized into an event zealous deal-hunters treat like an actual holiday, it’s become increasingly difficult to separate the “eh, no thanks” from the “holy shit, you need to buy this”. Which is where we come in. You know that hyper-discerning taste we were talking about before? This is exactly the type of situation that demands it.
If you’re a grizzled Prime Day veteran, you know we’re not the only operation touting our curatorial bona fides. Lists like these are a dime a dozen. We can’t promise quite the same degree of depth as some of our counterparts. (The downside of discerning taste, after all, is a certain degree of finickiness.) What we can promise, though, is that every deal on this list has been carefully, deliberately hand-picked by us—and not just because it’s on sale. And over the last 24 hours, we’ve scrutinized thousands of products in an effort to make good on that promise. Whether you’re looking for best in class menswear staples, cutting-edge gadgetry, or apartment-elevating home goods, you’ll find something on sale at the Site That Bezos Built worth considering—and if you dig GQ’s perspective on all things style and grooming, chances are you’ll dig the selection here, too.
Oh, and if you’re a Prime Day newbie utterly bewildered by the whole rigmarole—and thoroughly nonplussed by our long-winded spiel—don’t fret: we put together a dedicated explainer to help you make sense of it all.
Since Amazon likes to add (and subtract) product deals throughout the day, we’ll be updating this post until the well of the best Amazon Prime Day deals 2022 runs dry, when the event ends Wednesday night. Our favorite newly-discounted products will be at the top, so bookmark this page (people still bookmark pages, right?) and come back throughout the day to see what other worthy steals turn up.
Just want to start shopping already? Keep scrolling. In the market for something specific? Check out all of our Prime Day Deals coverage broken out by category directly below.
Menswear Deals
The North Face “Arroyo” long sleeve flannel button-down shirt
We’d like to introduce you to the flannel shirt you’ll be wearing all season long.
Levi’s men’s relaxed western fit jeans
A classic pair of jeans you’ll keep in the rotation year-round.
Pendleton beanie
A Pendleton beanie a day keeps the doctor away, or something like that.
Barbour Ashby wax jacket
You’ve heard of a proper English breakfast. Let us introduce you to the English breakfits.
Comfort Colors short sleeve pocket tee
Give your plain white tees the week off.
Dickies relaxed fit duck jean
Double-knees are cool and all, but have you ever tried duck denim?
Calvin Klein cotton classics boxer brief (3-pack)
The all-time undisputed undies you absolutely need in your drawer.
Billy Reid contrast stitch crew neck
A little contrast stitch and a warm olive colorway is the slight swerve away from your triend and true grey hoodie.
Tech Deals
Apple AirPods Max
Apple’s most premium headphones are finally getting a premium discount.
JBL Flip 5 wireless speaker
With an IPX7 waterproof design, great sound, and pairing options with other JBL speakers, turn your next ordinary shower or pool day into the concert of your dreams.
Google Nest thermostat
If you wear a tee-shirt in winter, this guy’ll help you fine-tune your pad’s heating/cooling until it’s like Goldilocks’ porridge: just right.
Amazon Fire 50-Inch 4K TV
Upgrade to a 4K smart TV without breaking the bank. This 50-inch display has all the smart and streaming features you need for a great home theater set-up.
iRobot Roomba 694 robot vacuum
Even an entry-level Roomba is better than vacuuming on your own.
Kindle Paperwhite (8 GB)
Give an e-book reader a try.
Apple TV 4K (32GB)
At this point, there’s no reason to have a cable plan anymore.
Sony WH-1000XM5
Industry-leading noise-canceling headphones at a price you can afford.
Watch Deals
Timex Weekender 38mm watch
This best-selling watch may be called the Weekender, but it’s no-frills, classic design makes it a daily driver.
Seiko 5 stainless steel watch
As classic as it gets.
Casio G-Shock Mudmaster GGB100 watch
A full suite of outdoor survival sensors (compass, altimeter, barometer, sunrise/sunset timer) in a honking, mudproof 55mm-wide case.
Samsung Galaxy smartwatch
Samsung people, we didn’t forget about you: your tech company of choice makes a bang-up smartwatch too.
Citizen Eco-Drive Garrison quartz watch
Harness the power of the sun to fuel your outfit.
Movado Museum yellow gold watch
The name isn’t an exaggeration: this guy might belong in a museum, but it’ll have to settle for a primo spot on your wrist.
Orient automatic sports diver steel watch
Pepsi Rolex vibes on a can-of-Pepsi budget.
Furniture Deals
Christopher Knight Home Elam wood coffee table
Tasteful, midcentury-style design that looks a whole lot more expensive than it is.
Modway Render mid-century modern 19″ vinyl record display
A worthy throne for your precious turntable, and hidden storage for your mound of vinyl.
Novogratz by Momeni Villa Umbria indoor outdoor rug
Great style at a low price? Certainly checks out.
Zinus Korey metal platform bed frame
The rare metal bed frame that isn’t a total clanker, thanks to its sturdy wooden slats.
Sauder Baxter cat ladder
Something sleek for your space that your cat also happens to be nuts about.
Ink+Ivy Blaze accent table
“Is it Noguchi?”, your none-the-wiser friends may ask.
Loloi II Skye Collection rug
No one has to know you get your Persian rugs from Amazon.
Modway Render 48″ mid-century modern low profile media console
A low-ceiling-friendly, space-saving throne for your flatscreen.
Fitness Deals
Theragun Mini
The portable Theragun you keep in your gym bag for quick recovery.
Bowflex SelectTech curl bar
No gym membership, no problem.
NordicTrack Smart Rower
Row like you’re about to join the Olympic team.
Garmin Instinct outdoor watch
With Garmin, you’re never lost.
RUNOW folding treadmill
Stay fit and get your steps in with this compact, folding treadmill.
BalanceFrom yoga mat
Sweat it out by doing yoga and not by spending a tiny fortune on a mat.
Everyday Essentials all-purpose solid cast iron kettlebell
And if you need help with some kettlebell workouts, we got you.
Bowflex SelectTech 552 adjustable dumbbells
Reduce clutter with these all-in-one space-saving dumbbells that adjust your weight for reps with just the click of a dial.
Shoe Deals
Dr. Martens Vegan 1460 boot
Ready your most thrashed jeans and your fuzziest flannel shirt.
Blundstone BL550 Classic 550 “Chelsea” boot
Inclement weather or not, we’re stoked it’s boot season again.
Tretorn Nyliteplus canvas sneakers
Don’t get us wrong—we love how these tennis court icons look box fresh. But give it a few months and they’ll look even better.
Merrell Moab 2 Vent mid hiking boot
Prepared for all the “hiking” you’ll be doing this fall. And by “hiking” we mean apple picking and pumpkin patches.
Cole Haan Pinch penny loafer
Now this is what we call penny pinching.
Adidas Ultraboost running shoe
Hunter original Chelsea boot
Because wet socks are the absolute worst feeling in the world.
