A Beer Run in Qatar, to a Store That Isn’t Open to All

DOHA, Qatar — The questions spilled out almost as soon as the car doors closed.

Was it crowded? How was the selection? And what about the prices?

The taxi driver, who went by Shaj, then peered into the rearview mirror and politely asked to see my receipt. I passed it forward, and he scanned it up and down as we swayed through traffic.

Shaj had picked me up along a side street on the southern fringes of Doha, inside the razor-wire-topped walls of the Qatar Distribution Company. The Q.D.C., as it is widely known, is the sole importer and distributor of alcohol in Qatar, a Muslim country where the sale and consumption of booze is heavily regulated. Cocktails, wine and beer are served at a smattering of luxury hotels in the country, but the Q.D.C.’s two branches are the only places that sell alcohol for home consumption.

“It’s probably one of the happiest places in Doha,” said Rachel Morris, who is originally from Australia but has lived in Qatar for 15 years.

The Q.D.C. has stood for years as a colorful example of a broader, delicate dance within Qatari society that predated the World Cup: The country’s effort to balance its conservative values — including, in this case, a religion that forbids alcohol consumption — with its desire to open itself to the world. That line between tradition and accommodation rarely seems fixed in place.

“Everyone is welcome to come to Qatar,” Hassan al-Thawadi, the head of the World Cup’s local organizing committee, said in an interview during the long run up to the tournament. “What we ask is that when people come, just to respect that we’re a relatively conservative nation.”

For international residents looking for a taste of home, then, the Q.D.C. offers a boozy lifeline. Access to the store is granted through a state-run application process. The privilege was extended in recent weeks to teams, sponsors and news media organizations here for the World Cup. (Fans were not allowed to apply.)

On a visit one recent morning, three employees of the United States national soccer team were pushing around three shopping carts piled high with bottles and cases of beer — and wondering aloud if they should grab a fourth.

They were presented with an international selection of drink options: aperitifs from France, sake from Japan, wines from Chile and Australia, beers from Mexico, Brazil and the Philippines. There was even a separate room stuffed with freezers and devoted entirely to pork products, which are otherwise unavailable in restaurants and grocery stores around the country: frozen pepperoni pizzas and shrink-wrapped pork chops, cans of Spam and cocktail wieners, overstuffed packs of bacon. A sign above the door was both a label and a warning: “Pork Shop,” it read, “For non-Muslims.”

Signs around the building announced special deals tied to the World Cup. Artificial stadium crowd noise filtered out through speakers near the entrance. A German journalist in loafers examined a bottle of Italian wine.

A Brief Guide to the 2022 World Cup

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What is the World Cup? The quadrennial event pits the best national soccer teams against each other for the title of world champion. Here’s a primer to the 2022 men’s tournament:

Where is it being held? This year’s host is Qatar, which in 2010 beat the United States and Japan to win the right to hold the tournament. Whether that was an honest competition remains in dispute.

When is it? The tournament opened on Nov. 20, when Qatar played Ecuador. Over the two weeks that follow, four games will be played on most days. The tournament ends with the final on Dec. 18.

Is a winter World Cup normal? No. The World Cup usually takes place in July. But in 2015, FIFA concluded that the summer temperatures in Qatar might have unpleasant consequences and agreed to move the tournament to the relatively bearable months of November and December.

How many teams are competing? Thirty-two. Qatar qualified automatically as the host, and after years of matches, the other 31 teams earned the right to come and play. Meet the teams here.

How does the tournament work? The 32 teams are divided into eight groups of four. In the opening stage, each team plays all the other teams in its group once. The top two finishers in each group advance to the round of 16. After that, the World Cup is a straight knockout tournament.

How can I watch the World Cup in the U.S.? The tournament will be broadcast on Fox and FS1 in English, and on Telemundo in Spanish. You can livestream it on Peacock, or on streaming services that carry Fox and FS1. Here’s how to watch every match.

When will the games take place? Qatar is three hours ahead of London, eight hours ahead of New York and 11 hours ahead of Los Angeles. That means there will be predawn kickoffs on the East Coast of the United States for some games, and midafternoon starts for 10 p.m. games in Qatar.

Got more questions? We’ve got more answers here.

But the U.S. Soccer staff members had to be sensible. Each individual permit holder is granted a monthly quota of 2,000 Qatari riyals, roughly $550. And the Americans were on what amounted to a supply mission: They needed enough alcohol not only for their colleagues traveling with the team but also to meet the needs of the large group of players’ family and friends. That group, one of the staff members said, had been peppering them with desperate requests. Even with multiple permits, the Americans were hunting for bargains.

“This isn’t, like, sipping wine,” one of the U.S. team staff members said. “This is survival wine.”

It soon became clear, though, that the happiest place in Doha (for those inclined to drink) was also one of the most exclusive.

In the car, Shaj, who is Muslim and from Sri Lanka, told me he had never been inside the Q.D.C. despite living in Qatar for 12 years. The store’s permit requirements include a minimum salary of 3,000 Qatari riyals a month (about $825) to even apply for entry. That puts legal alcohol essentially out of reach for the hundreds of thousands of immigrant laborers who make up nearly 90 percent of Qatar’s population; many of them make close to the minimum wage of $275 a month.

While the Q.D.C. has been hailed as an oasis for thirsty visitors, others, including Shaj, see its strict restrictions — and its limits on access — as unfair. To them, the rules are merely another example of the sort of structural inequalities that are part and parcel of daily life for them in Qatar.

Unable to access alcohol in the same way as white-collar residents and high-end visitors, he and others instead rely on a black market for it. His beverage of choice, he said, is vodka, which he buys at a considerable markup and only drinks inside the room he shares with three other workers. “This double standard,” Shaj said, “I don’t like.”

His sentiments were echoed on a recent Friday night in Asian Town, an area of Doha populated by tens of thousands of foreign workers from countries like India, Pakistan and Bangladesh. The neighborhood is only two miles from the hidden bounty of the Q.D.C., but it feels in some ways like a universe apart.

“Muslim, Hindu, who doesn’t drink here?” said Hari, a heavy goods vehicle driver from Kathmandu, Nepal, who was headed to a World Cup fan zone after having a few glasses of whiskey at home. Like Shaj, he asked that his full name not be revealed out of fear of running afoul of the authorities or potential employers. “Everyone is scared to talk about it because it is forbidden here.”

After nine years in Qatar, Hari said that he has eked out enough money to purchase brand name alcohol on the secondary market. But he knows most other workers do not have that luxury. Some in Asian Town buy amateur brews made from fermented fruit. Others turn to homemade, chemically enhanced, hard spirits.

One popular variety of local moonshine, nicknamed Sri Lanka, is sold in plastic water bottles for around $8, Hari said. It is potent and possibly dangerous: Medical officials in Nepal believe such concoctions might have resulted in the deaths of migrant workers in Qatar and elsewhere in the Gulf.

The scene in Asian Town was a far cry from the state-sanctioned bonhomie of the Q.D.C.

Shoppers last week were weaving their carts around pyramids of stacked beer cans. A 24-pack of Budweiser was selling for 188 Qatari riyals, or roughly $52. Nearby, a bottle of Cristal Champagne was listed for about $489.

There are strict rules for people allowed inside. Aside from income restrictions, customers cannot come from member states of the Gulf Cooperation Council. Regular customers pay membership fees but cannot resell the alcohol or even give it to someone as a gift. And upon leaving, buyers must keep their purchases concealed until they make it home.

Overall, though, the government in recent years has been making the Q.D.C. experience more customer friendly. During the pandemic, the store has introduced perks like online ordering and home delivery. Customers these days get text messages advertising special sales.

As the U.S. team members shopped, a Q.D.C. employee sidled over to let them know that their individual quotas had been doubled for the World Cup. That would certainly make their lives a lot easier.

They thanked her and rolled their jangling caravan toward the cash registers.

Tariq Panja contributed reporting.