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Jake Paul is growing his footprint in the boxing environment by signing just one of its top female fighters.
Most Beneficial Promotions has signed Amanda Serrano, one particular of the most effective women’s fighters in the record of boxing, to a advertising deal, Paul and Serrano advised ESPN. Paul, the YouTube-star-turned-prizefighter, and his adviser, Nakisa Bidarian, launched Most Precious Promotions before this yr.
Serrano is a 7-division boxing winner who has held 9 titles from 115 lbs . all the way up to 140 kilos. She retains the Guinness record for most boxing earth championships held in distinctive pounds lessons by a female. ESPN has her rated No. 3 amid females boxers on its pound-for-pound list.
“They are these kinds of a powerful staff,” Serrano claimed. “I’ve found what they have carried out in the past two a long time — what Jake has done, what Nakisa has performed for Jake. I’m looking ahead to what they can do for me.”
Paul, 24, described Serrano as the “best Hispanic female athlete of all time” and said he believes she has a “substantial, substantial long run.”
Amanda Serrano, still left, turned a seven-division world winner with a 2019 victory over Heather Hardy. AP Photo/Frank Franklin II
“Without genuinely considerably assistance she’s gotten this considerably, with just her expertise,” Paul explained. “She has not experienced anyone with a significant platform truly place her on. She’s so marketable. And actually the sky’s the limit, and which is what we do at MVP. There is a new period of boxing and you can find a new way about endorsing these fights and there is a new way to become a big fighter. So, she currently has the skills, and now we are likely to incorporate our key sauce into the equation.”
A single of the goals, they explained, is to secure Serrano with a hugely expected matchup with Katie Taylor, ESPN’s No. 1 pound-for-pound women’s boxer. It would be one particular of the major fights ever in women’s boxing.
Bidarian reported talks are ongoing with Taylor’s promoter, Eddie Hearn, and they are concentrating on Taylor vs. Serrano for the second quarter of 2022 at New York’s Madison Square Back garden. Serrano will likely struggle up coming on Paul’s undercard, most likely before the conclude of the 12 months, and then go on to the blockbuster bout with Taylor.
“The only reason it wouldn’t get completed is if the suitable offer is not introduced for Amanda, and that is Jake and I’s task to make guaranteed that is not the case,” Bidarian said of the Taylor combat.
Bidarian is the former CFO of the UFC and has been instrumental in assisting guidebook Paul from staying a famed YouTuber to 1 of the most talked about fighters in combat sporting activities.
“I imagine the other component of it that we will be equipped to help [Serrano] with is negotiating the ideal bargains, getting her the right positions for someone of her stature — whether or not it is in the ring, whether or not it’s outside the ring, whether it’s a manufacturer partnership, client merchandise,” Bidarian reported. “She ought to be a single of the greatest-paid out feminine athletes in the earth. We’re likely to make sure that’s the scenario.”
Serrano (41-1-1) beat Yamileth Mercado in the co-major event of the card Paul headlined versus previous UFC welterweight winner Tyron Woodley on Aug. 29. A Puerto Rico indigenous who fights out of Brooklyn, she is the unified women’s featherweight winner, holding the WBC, WBO and IBO titles in that bodyweight course. Serrano, 32, has gained 27 straight fights, a streak that dates back to 2012. She is also 2–1 in combined martial arts.
“Even this last battle, I have gained so substantially followers, I have gained so a great deal focus,” Serrano reported. “A whole lot of people today, they know who I am. A large amount of men and women know me now for the reason that of Jake.”
Paul has much more than 17 million followers on Instagram, and 40% of them are gals. He mentioned after his bout with Woodley that his woman followers have been buzzing the most about Serrano.
“Key priority of mine [is] to push for equality in all areas of the activity,” Paul said. “I think she’s inspiring women and building woman boxing supporters, which is wonderful.”
When requested if he would be bringing a lot more boxers in by using Most Precious Promotions, Paul stated possibly, but they would have to be the right match.
“For us, it truly is high quality more than quantity,” Paul mentioned. “We want our fighters to be the largest. I assume there will be a lot more. We’re not in any hurry. We want to choose our time and our aim appropriate now is just on Amanda.”