The National Football League signed its new 11-year media rights agreement with a pact that runs until 2033 and could be worth over $ 100 billion.
The league announced on Thursday that it was renewing TV rights with all existing broadcast partners and adding Amazon Prime Video as the exclusive partner for its Thursday Night Football package. It is the first time that a streaming service has exclusively broadcast a full package of games. Amazon pays about $ 1 billion a year, according to those familiar with the matter. The contract with Amazon runs for 10 years and starts in 2023.
ViacomCBS, Fox, and Comcast (which owns NBCUniversal) all pay more than $ 2 billion a year for their 11-year packages, while Disney (which owns ESPN and ABC) around $ 2 annually, according to people familiar with the company Paying $ 7 billion will matter. Using these numbers, the NFL’s new agreement calls for more than $ 100 billion – the richest media business in the US sports league.
The NFL did not respond to a request for comment confirming the total amount of the agreements. ViacomCBS is paying $ 2.1 billion for its package and NBCUniversal is paying about $ 2 billion, the lowest of all partners but the highest increase over the previous deal. NBCUniversal paid $ 1.1 billion for its previous package, including playoff games.
Fox is expected to pay more than $ 2 billion on his new contact but will save $ 660 million if he foregoes the Thursday Night Football package. Morgan Stanley estimates the contact will cause an average of $ 400 million in annual losses in 2023 after Fox’s agreement expires.
Disney pays more and gets more NFL content, including the rights to exclusively air one international game each year starting in 2022, one respondent said. In this pact, the ESPN network keeps the Monday Night Football package and also has the right to broadcast two Super Bowls on its ABC network. Disney can stream all of the NFL games that air on ABC and ESPN on ESPN +, the league said.
Disney will now carry 23 games instead of 17 in its previous deal. ABC will air three Monday Night Football games which ESPN will not be double heads as the timing of the games will overlap, one respondent said. ABC will also host two Saturday games in the final week of the NFL season that could turn into a new week 18 if the NFL adds a week. Disney will also get a new playoff game for the divisional round, the person said.
“These new media deals will give our fans even better access to the games they love,” said NFL commissioner Roger Goodell in a statement. “We are proud to expand our partnerships with the most innovative media companies in the market. Coupled with our recent employment contract with the NFLPA, these distribution agreements bring an unprecedented era of stability to the league and enable us to continue to grow and improve our game.” “
“NFL games are the most-viewed live programming in the US. This unprecedented Thursday Night Football package gives millions of new and existing Prime members exclusive access to must-see live football on Prime Video,” said Mike Hopkins , Senior VP of Prime Video and Amazon Studios, in a statement.
The league’s National Football Conference (NFC) games will remain with Fox and CBS Sports will continue to host American Football Conference (AFC) games and stream those competitions on its Paramount + service. NBCUniversal keeps the Sunday Night Football package and uses its Peacock service to stream games.
The NFL’s Super Bowl rotation is as follows:
- CBS: 2023, 2027, 2031
- FOX: 2024, 2028, 2032
- NBC: 2025, 2029, 2033
- ESPN / ABC: 2026, 2030
The NFL’s Covid-19 Super Bowl in February drew 96.4 million viewers who saw the Tampa Bay Buccaneers defeat the Kansas City Chiefs 31-9. The game was the lowest-watched Super Bowl since 2007, when the Indianapolis Colts played against the Chicago Bears. That game drew 93.1 million viewers, according to Octagon media division data provided to CNBC.