ArtBall’s Revolutionary Approach to Sports Entertainment and Experience Expands Beyond Tennis

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VANCOUVER, British Columbia–(BUSINESS WIRE)–NFT Technologies Inc. (NEO: NFT | Frankfurt: 8LO | OTCQB: NFTFF) (“NFT Tech”), a leading technology company partnering with top-tier brands to accelerate their entry into the world of web3 through innovative technologies and unparalleled creativity, is pleased to announce that its studio’s ArtBall concept, first seen in the AO Art Ball , is expanding into new sports, bringing its unique blend of technology and creativity to a broader audience.

ArtBall uses digital assets to deliver new ways for fans to participate and experience their favorite sports. For AO Metaverse, NFT Tech used line-calling technology that tracks the balls trajectory using multiple computer-linked cameras situated around the court. This technology is used broadly across athletics, football, cricket, rugby and volleyball.

“We are excited to announce that ArtBall is not only expanding beyond the world of tennis but also beyond the use of electronic line-calling technology,” said Adam De Cata, CEO of NFT Tech. “We are constantly looking for ways to innovate and enhance the way fans engage with and experience their favorite sports. We are ready to deploy other ball-tracking technologies, such as goal-line, commonly used for football, and ball-tracking used in golf, into the ArtBall experience. Naturally, every sport is unique and creating something that is technically and creatively compelling that resonates with varying fan segments is an exciting challenge.”

In addition to its technological sophistication, ArtBall has a strong focus on art. The AO Metaverse features a diverse range of art styles, including balls created from scratch by talented artists that offer a high level of detail and craftsmanship, community submissions from fans and artists around the world that promote inclusivity in the project, generative art that is created using algorithms to produce one-of-a-kind pieces adding an element of surprise and uniqueness, and collaborative art that is created through partnerships with other organizations and brands, including Marriott International, Penfolds, The Metakey, and others.

“We are honored to be a trusted partner to some of the world’s most watched and beloved sports including, Tennis Australia, World Table Tennis and others to be announced very soon. These iconic brands represent fan bases in the hundreds of millions and we take pride in being entrusted to deliver the most significant technology change of our generation,” continued Adam. “This validation of our unique approach to web3, one that focuses on creating value for brands and their fans, whilst reaching new audiences inspires engagement is a testament to the innovation and dedication that drives our team. We are excited to announce more deployments in the near future and to continue bringing value to our partners, investors, and fans around the world.”

About NFT Tech

NFT Tech builds products that accelerate web3 adoption by infusing utility into digital assets. The company’s technology is designed to increase consumer engagement, enable digital asset ownership, and discover new business models, making NFT Tech a trusted partner to global brands across many industries, including sports, entertainment, and art. NFT Tech’s award-winning studio is the recipient of the first-ever Cannes Lion for an NFT Activation, of the most respected and well-known awards in the industry.

NFT Tech is publicly listed on the NEO exchange under the symbol NFT and on OCTQB under the symbol NFTFF. By bridging the gap between traditional capital markets and the web3 space, NFT Tech is mainstreaming the new era of the internet while bringing insights and benefits to the public markets.

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