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“The guidance is really a fundamentally different way of looking at alcohol and saying we need to be much more open and transparent about what are the risks associated with it and what the science has shown us,” Dr. Caudarella said. “It’s really putting it out there in a way that lets people assess their own risk target and work toward it.”
To encourage consumers to cut down on their drinking, the report recommended that all alcoholic beverages sold in Canada come with warning labels, similar to those on cigarettes. Evidence shows that adding health warnings to alcohol labels can increase public awareness of the link between alcohol consumption and cancer, the report states.
Beer Canada, a national trade group that represents more than 50 Canadian brewing companies, said that it continued to support the 2011 guidelines and that the process of updating those guidelines “lacked full transparency and, to date, has not included the essential rigor of an expert technical peer review.”
“Beer Canada and Canadian brewers have a long history promoting moderation and responsible consumption,” the group said in a statement. “Beer Canada believes the decision whether to drink, and if so how much, is a personal one. Responsible, moderate consumption can be part of a balanced lifestyle for most adults of legal drinking age.”
Dan Paszkowski, president and chief executive of Wine Growers Canada, which represents the country’s wineries, said the group had introduced a campaign, “The Right Amount,” in 2021 to promote “responsible consumption of wine.”
“It’s essential for Canadians to have confidence in public health institutions and the messaging must be informative, not persuasive, and based on sound science,” Mr. Paszkowski wrote in an opinion piece published this week in The Hill Times, a news outlet focused on Canadian politics and government. “From some to none, the right amount is different for every person.”
