NEW YORK, February 08, 2021 (GLOBE NEWSWIRE) – via InvestorWire – DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Companies“) Reports that its wholly owned subsidiary Hashoff LLC has signed a new campaign activation contract with a global leader in digital sports entertainment and games.
As an initial activation under a two-year SaaS license agreement, this contract is valued at $ 200,000 (plus monthly license fees) and additional social media marketing strategies for other major sporting events during the two-year term.
The campaign will feature the client’s major sports game brands at the NCAA Men’s Basketball Championship 2021 (i.e., “March Madness”) from March 14th to April 5th, 2021.
In this way, that customer will use Hashoff’s social media content management software to source, activate and manage high-level developers to produce and distribute video-based content, generating new online traffic and engagement for their Sports game applications are promoted.
With current market capital of over $ 25 billion, this Nasdaq-listed customer is the global leader in developing and marketing fantasy sports and mobile sports betting applications that allow users to enter and bet on sports-related competitions, tournaments or fantasy sports leagues can I
These game applications cover nearly all major professional sports leagues around the world, including NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League football, NASCAR, mixed martial arts (MMA), and tennis.
Phil Frank, acting CRO of Hashoff, reports: “This first activation represents a new era at Hashoff as we develop into a leadership position in video-based marketing for social media content. The success of this campaign will generate a valuable case study highlighting the effectiveness of Hashoff software for video-based marketing campaigns for social media content for tier 1 brands in the global digital sports entertainment and games sector. “
Video-based social media content is one of the fastest growing categories in the global social media marketing industry. A 2020 market research report by leading Silicon Valley venture capital firm Andreesen Horowitz stated that daily video streaming and gaming in the US grew 25% and 75% respectively. Ii With over 1.5 billion users worldwide TikTok has grown by over 800% since 2018 and is now the fastest growing social media application in the world. Iii
DGTL recently closed a series of unbroken financings to help build the Hashoff platform on top of the best video-based social media platforms (e.g., TikTok and Snap Chat).
Further information is available from https://dgtlinc.com or from:
John Belfontaine, director
Phone: +1 (877) 879-3485
DGTL HOLDINGS INC.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies powered by artificial intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized SaaS (Software-as-a-Service) companies at the enterprise level in the areas of content, analytics and distribution through a mixture of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as “DGTL”, on the OTCQB exchange as “DGTHF” and on the Frankfurt Stock Exchange as “A2QB0L”.
More information is available at https://dgtlinc.com/investors
As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise-level self-service Content-as-a-Service (CaaS) based on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff’s AI-ML platform acts as a full-service content management system designed to empower global brands by identifying, optimizing, engaging, managing and tracking high-ranking digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig economy of over 140 million freelance content creators.
Hashoff’s customer portfolio includes global brands in a number of key growth categories, including Anheuser Busch-InBev, Nestle, Post Holdings, Danone and Keurig-Dr. Pfeffer, Dunkin Brands, The Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation, CW, Scribd, Syneos Health and Novartis etc.iv Check out the Hashoff investor video. https://dgtlinc.com/hashoff.
Neither the TSX Venture Exchange nor its regulatory services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
Wire service contact
Los Angeles, California
i From February 5, 2021
ii Live, social and shoppable: the future of video
iii TikTok Reveals First US Global User Growth Numbers (cnbc.com)
iv Current and Past Customers