‘Dreamin’ Wild’ Producer Zurich Avenue to Adapt Celia Laskey’s ‘So Happy for You,’ German ‘Hansen’ Saga (EXCLUSIVE)

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We are excited to report that Zurich Avenue, the production company behind the critically acclaimed music documentary “Dreamin’ Wild,” is branching out into narrative filmmaking. The company has acquired the film and television rights to Celia Laskey’s debut novel “So Happy for You” and the German “Hansen” saga.

Zurich Avenue is led by award-winning producer Tyler Measom, best known for producing documentaries such as “An Honest Liar” and “I Want My MTV.” Measom is also a professor of film and media arts at Brigham Young University in Utah.

“So Happy for You” tells the story of two former best friends, Wendy and Daphne, who have taken very different paths in life. Wendy is a successful marketing executive in New York City, while Daphne struggles to find her place as a writer in Brooklyn. When Wendy offers Daphne a job at her company, Daphne sees it as a chance at a fresh start, but soon realizes that she may be in over her head.

The novel received critical acclaim upon its release in 2021, with BookPage calling it “a sharp, funny and thought-provoking debut.” Zurich Avenue plans to adapt the novel into a feature film.

The production company has also acquired the rights to the German “Hansen” saga, a series of 20 novels that have sold over 30 million copies worldwide. Written by author Ellin Carsta, the “Hansen” saga is set in the late 19th and early 20th centuries and follows the lives of a family of shipbuilders in northern Germany.

The first novel in the series, “The Shipbuilder’s Daughter,” has already been adapted into a successful German television series. Zurich Avenue plans to develop the entire “Hansen” saga into a multi-season television series.

Measom believes that both projects have the potential to be successful because they are character-driven stories that explore the complexities of human relationships.

“At Zurich Avenue, we’re always looking for stories that are both entertaining and meaningful,” Measom said. “We’re excited to bring these two projects to life and explore the universal themes of love, loss, and the struggles we all face in life.”

Zurich Avenue has been gaining momentum in the film industry since the release of “Dreamin’ Wild” in 2020. The music documentary tells the story of Donnie and Joe Emerson, two brothers from rural Washington state who recorded an album in their family’s basement in 1979 that went unnoticed for decades before becoming a cult classic.

The film received critical praise and was acquired by Gravitas Ventures for distribution. It also won awards at the BendFilm Festival, the Nashville Film Festival, and was nominated for a Grand Jury Prize at the Sundance Film Festival.

Zurich Avenue is currently in pre-production on their next documentary, “Cadmium Red,” which explores the life and work of artist Mark Rothko.

We are excited to see Zurich Avenue expand their repertoire into narrative storytelling and look forward to the release of their upcoming projects. With their strong emphasis on character-driven storytelling and their track record of producing critically acclaimed films, we have high expectations for what they will accomplish in the future.