UMG artists are promoted through Big Hit’s Weverse, a dynamic community-based platform that enables loyal artist fans to enjoy, share and interact with new content, see and hear new content, and purchase new products that improve communication ” directly to the fans “investigate. Weverse is already used by UMG artists Gracie Abrams, New Hope Club and Alexander 23, with Yungblud being part of Weverse in the coming months.

This follows last week’s announcement that UMG has become a stock investor in KBYK’s premium live streaming platform VenewLive alongside Big Hit, YG Entertainment and Kiswe.

The two companies today announced the joint announcement via KBYK’s VenewLive platform, and also announced the exciting details of a historic project to assemble and debut a new global K-pop boy group for the first time in the US.

The new artist project will be released under a new JV label between Big Hit, the global powerhouse team behind the phenomenal worldwide success of Grammy-nominated group BTS, in collaboration with Geffen Records of UMG, a historic label that is shaping the global has shaped, youth and music culture has been created over the past 40 years by famous artists such as Nirvana, Guns N ‘Roses, Elton John and Avicii alongside the groundbreaking global pop artist of 2021 Olivia Rodrigoto name a few.

The newly created label is executed by The angel and will work closely with teams from Big Hit America, Geffen Records and UMG to get this project off to a successful start.

Members of this new boy band will be selected as part of a global audition program, expected to air in 2022, launched in collaboration with a major US media partner. The world’s first act will be based on the K-Pop system – a complete production combining music, performance, fashion, music video and communication with fans.

Big Hit will use its global expertise to guide new artist discovery, training and development, fan content production processes, and fan communication management through the Weverse platform. In addition to working closely with a US media partner to create the audition program, the Geffen Records team will use its extensive industry network and partners to oversee music production, marketing and worldwide sales.

Bang Si-Hyuk, Chairman and CEO of Big Hit Entertainment, said: “Our two companies do indeed share values ​​and visions by both innovating and committed to bringing real music and content to our fans at the highest and most uncompromising levels offer quality. ” He added: “With that in mind, I firmly believe that UMG and Big Hit will create a synergy that will rewrite global music history.”

Lenzo YoonBig Hit Entertainment, CEO of Global & Business, said: “We will endeavor to secure competitive platform leadership through the close partnership between our two companies and to develop a top group of artists so that K-pop can cross all borders and languages. ” He added, “This project is particularly significant as it will apply Big Hit’s formula for success, established over the past 16 years, to the US, the center of the global music market.”

Mr Lucian GraingeUniversal Music Group Chairman and CEO said, “With their innovative approach to artist development and the introduction of new technology, Big Hit has grown into one of the most dynamic music entertainment companies. We are excited to work together on the launch of a new joint Venture between our companies that will further accelerate K-pop as a global cultural phenomenon. “

John JanickInterscope Chairman and CEO Geffen A&M said, “We are all incredibly excited about this joint venture between Geffen Records and Big Hit. This partnership offers the two of us an incredible opportunity to work together to help shape the future of music around the world the benefit of artists and fans alike. “

About Big Hit Entertainment
Founded in February 2005 in the South Korea From CEO and producer Bang Si-Hyuk, Big Hit Entertainment’s core business is focused on music production, artist management and publishing. Big Hit’s operations include and develop a range of content sourced from the IP of world class artists including global superstars BTS and the latest addition, TOMORROW X TOGETHER. With its mission “Music & Artist for Healing”, Big Hit strives to convey a positive influence through content and to offer comfort and inspiration to music fans worldwide. in the October 2020the company was listed on the KOSPI Market of Korea Exchange (KRX).

About the Universal Music Group
The Universal Music Group (UMG) is a world leader in music-based entertainment. A wide range of music recording, music publishing, merchandising and audiovisual content companies operate in more than 60 countries. With the most comprehensive catalog of recordings and songs of all musical genres, UMG identifies and develops artists, and produces and distributes the most critically acclaimed and commercially successful music in the world. UMG is committed to art, innovation and entrepreneurship, promoting the development of services, platforms and business models to expand artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. More information is available at:

About Geffen Records
With a storied history that rivals any music company in the world, the legacy of Geffen Records began 40 years ago. Geffen was as adept at working with established icons from the start as they started the careers of some of the most important artists in modern music history. Geffen Records is currently home to some of the most innovative and successful artists in music and continues to build on its rich legacy to identify and nurture the music makers who shape global culture.

SOURCE Universal Music Group

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