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The pretty @accidentallywesanderson facade of Bergdorf Goodman’s Fifth Avenue flagship retail outlet has extensive seemed all but fated for some true Wes Andersonian cure. Why allow that Beaux-Arts symmetry go to squander?
Fortunately, that’s specifically what’s taking place. For the section store’s vacation campaign, Bergdorf introduced a small movie in homage to the director and in partnership with his latest movie, The French Dispatch, narrated by designer and Anderson mainstay Waris Ahluwalia. The location stars a host of fashion’s common faces, including the latest CFDA top rated-prize winners Emily Bode and Christopher John Rogers Bode, channeling a Margot Tenenbaum pout, seems along with her serious-lifetime pet, Monday (a really Andersonian depth in itself). Marc Jacobs, in the meantime, himself plays a quite 21st-century Santa Claus in the job of the Bergdorf Goodman Courier, dispatching luxurious merchandise close to the town in a sugarplum cargo van.
Eager eyes will location the Andersonian easter eggs: King from Isle of Canines, a map from Moonrise Kingdom, a Mendl’s cake box from The Grand Budapest Lodge, and a gaggle of children putting on the red Adidas tracksuits from The Royal Tenenbaums.
Although the ad , which was designed and directed by Bergdorf’s VP of imaginative and model advertising Elle Strauss, does not shoutout Anderson by name, the department retail outlet was a single of a number of manufacturers tapped for the advertising his most recent film, The French Dispatch, and flagship confirmed Dispatch-themed window shows final thirty day period. Theirs was 1 of quite a few Manhattan-centric campaigns that Searchlight Photographs organized all over the film’s Oct launch, which includes a branded takeover at Village institution Casa Magazines and a nearby coffee popup. “The holiday seasons at Bergdorf Goodman are so iconic and magical,” claims Strauss, and it is correct: the storied iconographies of Bergdorf, Anderson, and the holiday seasons in normal are a quite excellent linkup. Some whimsy can be great!
