Bruce Springsteen starred in and narrated a two-minute Super Bowl ad for Jeep that featured far more Americana and scenery than any other vehicle.
Rob DeMartin for Jeep
Jeep says he “paused” his Super Bowl commercials featuring musician Bruce Springsteen after it was revealed Wednesday that he was arrested for drunk driving late last year.
“It would be inappropriate for us to comment on the details of a matter that we have only read about and that we cannot substantiate,” a Jeep spokeswoman said in a statement to CNBC. “But it is also right that we pause our big game commercial until the real facts are known. The message of community and unity is still relevant. As is the message that drinking and driving can never be tolerated. “
The arrest was first reported by TMZ on Wednesday and confirmed in a statement from the U.S. Department of the Interior. Springsteen was charged with drunk, reckless driving, and alcohol consumption in an enclosed area.
The news of the arrest came days after Springsteen appeared in the two-minute advertisement for the Stellantis (formerly Fiat-Chrysler) brand. The commercial urged Americans to come together and meet “in the middle”.
It’s not clear if the brand even intended to show the ad again on TV, but it appeared to have been privately posted on its YouTube channel late Wednesday afternoon. A Jeep spokeswoman didn’t immediately say whether the brand had planned to re-air it after the game. The automaker has typically not re-broadcast Super Bowl ads featuring A-list celebrities in the past decade.
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