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Inside the final ten years, Brian Donnelly—the artist improved identified as KAWS—has reworked from a tagger who charmed the complete streetwear field into a thousands and thousands-producing wonderful artist sought just after by luxurious trend labels, prestigious galleries, and heavy-hitting auctioneers alike. His artwork produced the leap from Supreme skate decks and tees to Dior sweaters and handbags. (Not to mention: 1 of his paintings sold for a report-setting $14.8 million—and the purchaser was heavily rumored to be Justin Bieber.) A single longtime collaborator that has remained regular throughout his rocket-like ascent is Comme des Garçons. And now, the two have reunited to create the artist’s to start with-ever fragrance, complete with a high-style bottle adorned with a single of the artist’s most well-known figures.
The musky floral scent, dubbed “Mirror,” attributes notes of turmeric leaves, neroli oil, orange blossom, and abundant woody cashmeran. “Inspired by KAWS’s multi-faceted exercise,” reads the official press release, devoid of much more clarification. It is really reasonable to believe that the bottle is the true attract of the collaboration. The translucent glass design and style attributes the artist’s beloved “Companion” character—or a lot more precisely, the character seemingly drowning in a puddle of blood, with its arms just higher than the area. The fragrance will be offered on Oct 14 by means of Comme des Garçons, Dover Street Market place, and some pick out boutiques worldwide.
In 2021 on your own, KAWS will count manufacturer collaborations with Nike and Sacai, Supreme, Human Made, and Porter. “For me,” he told GQ in a 2019 profile, “It can be all the very same thing—there’s no big difference concerning any of the projects I do.” Above the yrs, the artist has lent his name and artwork to clothing, equipment, toys and figurines, sunglasses, sneakers, tea kettles, and even augmented truth apps. (All when exhibiting his more substantial-than-lifestyle sculptures and creating a feverish desire for his paintings.) In some approaches, it feels just about astonishing that he’s never manufactured a signature fragrance before. A ten years in the past, it would have felt unfathomable for a graffiti artist to be collaborating on a cologne with a style label. Still, in today’s collab-pushed and merch-centric retail setting, it feels par for the class. And you can thank KAWS for that.