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The N.F.L. introduced Thursday that five performers would share headlining responsibilities at the Super Bowl, with a distinctive nod to West Coastline hip-hop supplied the game’s area at SoFi Stadium in Inglewood, Calif. 3 Southern California natives and rap titans — Dr. Dre, Snoop Dogg and Kendrick Lamar — will consider the phase along with Mary J. Blige and Eminem through the halftime present scheduled for Feb. 13, 2022. The sport will air on NBC.
“The chance to carry out at the Tremendous Bowl Halftime display, and to do it in my individual yard, will be a single of the greatest thrills of my occupation,” Dr. Dre mentioned in a statement.
The halftime clearly show for Tremendous Bowl 56 will be the third generated by Roc Country, the leisure and athletics company began by the audio impresario Jay-Z, as the N.F.L. pushes to modernize the present and enchantment to a a lot more diverse audience. Jennifer Lopez and Shakira have been twin headliners of the 2020 efficiency in Miami Gardens, Fla. The Canadian pop celebrity the Weeknd carried out at halftime of February’s Tremendous Bowl in Tampa, Fla., prior to a crowd minimal by coronavirus pandemic restrictions. He reportedly used $7 million of his have income on the creation, in component to guarantee that the spectacle would wow Television set audiences.
Organizers stated the predicted return of the Super Bowl’s standard ability crowd at SoFi Stadium, the $5 billion venue near Los Angeles International Airport that opened in 2020, would restore electrical power to the festivities.
“This yr we are blowing the roof off the strategy of collaboration,” reported Adam Harter, the senior vice president of media, sports and entertainment at PepsiCo, which sponsors the present. “Along with the N.F.L. and Roc Country, we carry on to attempt and thrust the limits on what followers can assume throughout the most remarkable 12 minutes in new music.”
The Super Bowl is usually the most viewed broadcast of the yr, in spite of rankings declining in five of the earlier six decades, notably among the advertiser-coveted demographic of folks aged amongst 18 and 49. In February, 96 million folks viewed the Super Bowl between the Tampa Bay Buccaneers and the Kansas Town Chiefs, the game’s smallest viewers in 15 many years, despite the N.F.L.’s most significant star, quarterback Tom Brady, primary Tampa to victory. That minimize was in line with total drops in viewership for sporting activities held amid the pandemic.
If advertiser fascination is any sign, nevertheless, this season’s Super Bowl could mark a resurgence. NBC reported earlier this thirty day period that it experienced nearly offered out of Tremendous Bowl promotion spots, which expense a file $6.5 million for 30 seconds.
Kevin Draper contributed reporting.
