Key takeaways from Week 7 of the Elizabeth Holmes trial.

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SAN JOSE, Calif. — In the seventh 7 days of the fraud demo of Elizabeth Holmes, the founder of the failed blood-tests start-up Theranos, testimony moved absent from science and into discussions of faked demonstrations and deceptive promoting.

In earlier weeks, jurors listened to from previous Theranos lab employees who in-depth the blood-screening know-how and retail associates who testified about how the commence-up experienced failed to hit deadlines or achieve agreed-upon plans.

This 7 days, prosecutors focused on Ms. Holmes’s alleged deceptions, trying to make the case that she deliberately misled Theranos’s traders, commercial associates and the United States military services. Ms. Holmes faces 12 counts of wire fraud and conspiracy to commit wire fraud.

Here are the essential takeaways from the week’s proceedings.

This week’s star witness was Daniel Edlin, a university good friend of Ms. Holmes’s brother who became a senior products manager at Theranos. Mr. Edlin testified that Theranos in some cases hid failures or didn’t even check out to review a blood sample for the duration of engineering demonstrations.

In some instances, he stated, Theranos also eradicated irregular success in advance of sending out studies to investors who had examined the company’s technological innovation, these types of as Rupert Murdoch, the media mogul. Mr. Murdoch had his blood drawn in a demonstration in January 2015. Afterward, he emailed Ms. Holmes: “Enjoyed just about every moment of it. Any blood benefits?”

In accordance to an e mail sent to Mr. Edlin, Mr. Murdoch’s take a look at effects came again with a variety of concerns. Mr. Edlin explained a Theranos govt had instructed him to eliminate some outcomes ahead of sending Mr. Murdoch his report. He copied Ms. Holmes on the e-mail, he claimed.

Other questions anxious Theranos’s marketing. In emails demonstrated to jurors, the begin-up’s lawyer, Kate Beardsley, marked draft web site duplicate as likely deceptive. An example was language saying that Theranos’s equipment could operate “any check obtainable in central labs” utilizing blood only “1/1,000 the sizing of a standard blood draw.”

But related language produced it to investor presentations, paperwork confirmed. Mr. Edlin testified that Ms. Holmes experienced been “very involved and depth oriented” in examining and approving all promoting and investor materials.

On cross-examination, Ms. Holmes’s lawyer pointed out situations when she inspired transparency in Theranos’s marketing language. In a November 2013 e-mail, she wrote that a line acknowledging that Theranos used venous draws — the regular process of blood screening that Theranos had promised to disrupt by working with a one fall of blood — need to be moved from a footnote to the primary text.

Prosecutors claimed that was nonetheless deceptive, considering that the line reported Theranos’s use of venous draws was “uncommon.” Previously testimony showed that Theranos used venous draws in about 40 per cent of its tests for Walgreens.

To convict Ms. Holmes, the federal government will have to establish that she — and not Sunny Balwani, Theranos’s former chief working officer and her previous boyfriend — was the 1 calling the photographs.

Their connection is important. Ms. Holmes’s lawyers have indicated in filings that they may argue Mr. Balwani abused Ms. Holmes. Mr. Balwani, who faces a different demo future 12 months, has denied these allegations.

This week, Mr. Edlin testified that he experienced noticed Mr. Balwani defer to Ms. Holmes around disagreements.

“Generally, she was the C.E.O., so she experienced the final decision-building authority,” he claimed.

Mainly because of his friendship with Ms. Holmes’s brother, Mr. Edlin also realized of Ms. Holmes’s and Mr. Balwani’s passionate romantic relationship, which they held key. Ms. Holmes and Mr. Balwani ended up “much far more relaxed” and “social” outside operating hrs, but “nothing in particular” stood out about their dynamic, Mr. Edlin reported.

On Friday, prosecutors shipped on a critical position created at the trial’s start off.

Shane Weber, a scientist at Pfizer, testified that following examining Theranos data and interviewing Ms. Holmes in 2008, he was not amazed. In emails introduced as evidence, Mr. Weber wrote to colleagues that the conclusions in Theranos’s stories had been “not believable” and that the company’s responses to questions were being “non-educational, tangential, deflective or evasive.” He suggested that Pfizer not do the job with Theranos.

That created on testimony from last 7 days, when executives from Walgreens testified that Theranos experienced employed a 55-website page validation report to solicit an investment from the retailer. The report contained the logos of pharmaceutical businesses such as Pfizer and implied that they experienced endorsed Theranos’s know-how.

Mr. Weber stated Theranos and Pfizer had no significant business right after 2010, the period of time when Ms. Holmes despatched the report to Walgreens and others. In spite of the implication in the report, Pfizer never ever validated Theranos’s technological know-how, he explained, and arrived to the reverse summary.

On Friday, jurors read the voice of Ms. Holmes for the first time. Bryan Tolbert, an trader at Corridor Group, which invested $7 million in Theranos amongst 2006 and 2013, supplied a recording of a cellphone contact she held with traders in 2013.

In the course of the 1st 6 weeks of the demo, prosecutors have tried out tying Ms. Holmes to the issues at Theranos by speaking about her e-mails, textual content messages and discussions. But hearing her explain Theranos’s armed forces get the job done, technological know-how and designs to change the overall health care program could resonate far more with jurors.

Mr. Tolbert explained those people promises — numerous of which prosecutors attempted to demonstrate have been wrong or misleading in earlier testimony — have been key to his selection to invest in Theranos. On a different part of the get in touch with, Chris Lucas, a undertaking cash trader who launched Hall Team to Theranos, described Ms. Holmes’s command more than the organization. “She has a organization grasp on the enterprise,” he mentioned. “Let there be no error.”

Immediately after the very first recording performed, Ms. Holmes briefly broke her easy gaze to glance in the way of the jury.