EXCLUSIVE: Neel Yalamarthy joined Mythical Entertainment as VP Strategy & Business Development. He will report directly to Brian Flanagan, COO of Mythical, and to founders Rhett & Link.
Yalamarthy was most recently a member of the Sports & Entertainment team at YouTube, where he led product marketing and strategy initiatives for sports content and partnerships, licensed films and shows, and YouTube originals. In this role he helped launch YouTube’s first exclusive live game streaming distribution partnership with Major League Baseball and advised on deal analysis and the launch of numerous live sports deals worldwide. He also supported YouTube’s multi-year sponsorship deal with the new SoFi stadium in LA and the home NFL teams Rams and Chargers.
Outside of sports, Yalamarthy helped launch and scale YouTube’s ad-supported movie offering, and worked with top studios like Disney, Warner Bros, MGM and Lionsgate to bring full-length movies to the platform for free.
Prior to YouTube, Yalamarthy was a member of the chief of staff for Google’s Chief Marketing Officer, leading the strategy and operations of the global marketing organization. He started his career at PwC Strategy & (formerly Booz & Co.) and advised executives in the private equity sector. Retail and consumer goods industries. He is a graduate of Brown University.
“Neel brings to Mythical an extraordinary combination of talents: intellectual firepower, analytical accuracy and a sense of what’s next for the burgeoning creative economy,” said Flanagan. “His track record of building businesses and audiences on YouTube makes him the perfect manager to guide our next phase of growth, investing both internally at Mythical and Smosh and externally in other developer-run companies. Rhett & Link and I look forward to welcoming him to the team. “
Mythical is an internet-first entertainment studio run by YouTube developers Rhett & Link. The company’s owned and operated YouTube channels have garnered 75 million subscribers and 25 billion lifetime views, and the total number of followers on Instagram, Facebook, Twitch, Snap, TikTok and Twitter exceeds 45 million. Rhett & Link host the internet’s most popular daily show, Good Mythical Morning, which is now in its eighth year. In 2019, Mythical completed its first major M&A deal in YouTube with the acquisition of the comedy brand Smosh – one of the largest and longest-running internet media companies.