VENICE, Caliph., June 17, 2021 / PRNewswire / – T3, a leader The angel-based developer and marketer of luxury hair tools, introduces I Hair U, a new 5-episode digital series that brings humor to a variety of hair topics, including hair dreams and struggles, encounters with societal norms of hair, nostalgic family hair History and childhood celebrity crush hair. Each episode is hosted by a T3 star stylist, David Lopez, and follows his intimate conversations with a group of comedians who take a humorous, sometimes sentimental, and sometimes pathetic look at their own hair experiences and complicated relationship with hair.

“At T3 we are constantly evolving and adapting how we communicate and connect with our consumers and how we can improve their experience with the T3 brand,” explains Karolina Bakalarova, T3 Vice President of Marketing. Based on the idea of ​​’hair is a powerful thing’, we’re launching the new digital series I Hair U to connect with our audiences in new ways and to address issues such as identity, growing up, self-expression and even 90s boys Hair crushes while injecting a good dose of humor to tell real hair stories that truly bind us all together. ”

I Hair U premiered Episode 1, Growing Up Hair, on June 16, 2021 on YouTube, IGTV, TikTok and Facebook @ ihairubyt3. Together with a celebrity hairdresser, David Lopez, the series will feature comedians Ashleigh Hairston, Jackie Johnson, Teresa Lee, Raiza Licea and Thomas Ochoa, as well as beauty podcasters and content creators, Kirbie Johnson. Further information can be found at

About T3
In 2003, part tech start-up, part beauty company, T3 set out to reinvent hair styling by developing a new type of hair tool: technology-driven, fast-working, designed with high performance and better results in mind . Since then, T3 has grown into one of the leading brands in the premium hair tool category, synonymous with advanced heat styling technologies, exceptional results and – always – beautiful, healthy hair. A winner of many industry awards, T3 offers a better, smarter, and easier way to style by demystifying the styling routine and giving women control to look their best and feel good.

Kate Neilson
Transmission communication
[email protected]
617-840-0552 (cell)


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