Home Top News Madison leisure trade anticipating a comeback in 2021

Madison leisure trade anticipating a comeback in 2021


MADISON, Wisconsin (WMTV) – After Dane County’s health ordinance expired, Madison’s entertainment industry is planning a comeback.

This summer, for the first time since March 2020, the public can walk through these doors of the Overture Center for the Performing Arts.

“It feels wonderful to be able to work on opening our doors to the public,” says Emily Gruenewald, Vice Pres. of development and communication with the Overture Center said.

After being closed to the public for nearly 16 months, the Overture Center will again rent spaces for private functions such as weddings in late June, and live performances will begin in September.

“It is really important for us to open up again and bring these crowds back,” said Grünewald.

Grünewald said the Overture Center brings about 700,000 people downtown each year. Across town, it’s a similar story for the Alliant Energy Center.

“It’s great for the community,” said Bill Framz, General Director of Finance and Administration, Alliant Energy Center.

Likewise the economy. They host around 400 events annually, according to Framz, and bring nearly a million people to the Madison area.

“We really want to be that economic catalyst again for the community, for shopping, dining and hotel rooms. and go back to normal, ”said Framz.

Alliant Energy’s first public event will be the Dane County Fair on July 15th. Gruenewald hopes that with the return of these major events and shows, they can make up for what Madison lost in 2020.

“We can hardly wait to be able to support our neighbors, who were hit so hard last year,” said Grünewald. “We are pleased to see that there is already more liveliness in the restaurant scene.”

The Overture Center will require unvaccinated people to wear masks at private events such as weddings this summer. The employees are still thinking about what to do for the audience at live shows this fall.

NBC15 has also checked in with Monona Terrace on their 2021 calendar. The venue has already booked 163 events.

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