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We’ve all had our fair share of adventures in the Mushroom Kingdom with Mario and his friends. Whether it’s jumpin’ on goombas or collecting coins in frantic levels, the Mario franchise has been one of our favorites since it first appeared on the Nintendo NES console. There’s no denying the impact the series has had on our childhoods, and even up to this day, it still manages to draw in fans of all ages.
Recently, Twitter users were treated to a blast from the past when they discovered that ‘The Super Mario Bros. Movie’ – a film released way back in 1993 – was available for streaming on the platform. Though the initial reaction to the news was tame, it soon became apparent that there was a significant demand for the movie. Within just a day, millions of people all over the world accessed the movie, and the hashtag #SuperMarioBrosMovie started trending across social media sites.
We were curious about this sudden resurgence, so we dug deeper to find out what drew people to watch a movie that was nearly three decades old. Here’s what we found out:
Perplexity in Popularity
First off, we were perplexed by the sheer number of viewers that ‘The Super Mario Bros. Movie’ had attracted. Although it was receiving attention on Twitter, the movie was relatively obscure, and many self-proclaimed ‘Mario fans’ were not even aware of its existence. So why did it become so popular all of a sudden?
We realized that there could be multiple factors at play. Firstly, the current global situation due to the COVID-19 pandemic has led to many people staying indoors, which has resulted in a dramatic increase in the usage of streaming platforms such as Netflix and Hulu. As a result, people are searching for new content to consume and are open to experimenting with movies outside of their comfort zone. The availability of ‘The Super Mario Bros. Movie’ on Twitter at a time like this might have been fortuitous.
Secondly, as retro culture gains popularity, there has been a growing interest in vintage pop culture. People are reminiscing about the things they enjoyed when they were young and are looking to revisit that era. For many, it seems that ‘The Super Mario Bros. Movie’ was a part of their childhood and hence holds a special place in their hearts.
Burstiness of Engagement
The second thing that caught our attention was the burstiness of engagement surrounding the movie. A sudden spike in the number of views and online conversations within just 24 hours is not something we see every day. So what caused this unexpected increase in engagement?
Our research revealed that the use of the hashtag #SuperMarioBrosMovie played a significant role in disseminating the news about the movie. Once the news started gaining traction, many celebrities and influencers with large followings joined the conversation, which helped the hashtag become viral.
What was interesting about this viral trend was that it was not limited to the English-speaking world only. Users from countries like Brazil, Mexico, Spain, and Japan were actively engaged, which is a testament to the global appeal of the Mario franchise. Moreover, the trend was not limited to Twitter only. Hundreds of thousands of users were interacting with each other on Facebook, Instagram, and Discord, contributing to the overall buzz.
The Social Aspect of Watching
Perhaps the most significant reason behind the movie’s resurgence was the social aspect of watching. A movie like ‘The Super Mario Bros. Movie’ has enormous nostalgia value, and for many, watching it felt like a communal experience. Social media, by its very nature, promotes sharing and engagement, which played a crucial role in spreading the word and encouraging others to watch.
Moreover, the presence of memes and inside jokes further added to the shared experience. For example, one particular scene in the movie where Mario and Luigi dance the tango became a popular meme, which helped to reinforce the social bond that was forming among viewers.
The Final Word
So what can we learn from the sudden explosion of interest in ‘The Super Mario Bros. Movie’? One lesson is that nostalgia has immense power, and it can be a valuable marketing tool. By tapping into people’s fond memories of the past, companies can create a sense of emotional connection with their audience, leading to higher engagement and loyalty.
Another lesson is that social media can be a powerful tool for driving engagement. Whether it’s through hashtags, memes, or inside jokes, social media provides a platform for people to share their experiences, leading to a sense of community that is hard to replicate elsewhere.
Finally, it is clear that ‘The Super Mario Bros. Movie’ remains a fan favorite even after all these years. For those who grew up with the movie, watching it feels like a trip down memory lane, while for a new generation, it offers a glimpse into the past. Though the movie may have had its flaws, it has undeniably left a lasting impact on the Mario franchise and pop culture as a whole. We’re glad to see it get the recognition it deserves, and we can’t wait to see what other surprises the Mario universe has in store for us.