MTV Entertainment Group has promoted senior executives Lance McPherson and Bahareh Kamali to key roles. McPherson has been named executive vice president and assistant general counsel for business and law, and Kamali has been named executive vice president, strategic development.

McPherson, who oversees the group’s business and legal affairs, runs some of the company’s largest scripted and unscripted franchises such as The Challenge and Catfish, as well as the studio business and MTV Documentary Films. Since joining the company as counsel for MTV Networks more than two decades ago, McPherson has established himself in seniority positions. As part of his longstanding BALA oversight for the VMAs, he most recently led negotiations for the first major event in New York City to be produced at multiple locations and established new production protocols due to the unique challenges of COVID-19. McPherson began his career as an attorney with Brown Raysman Millstein Feder & Steiner, where he founded the entertainment and sports law firm.

MTV Entertainment Group launches initiative to strengthen the content of BIPOC and women production companies

Kamali, who previously served as SVP for strategic development, will now act as the main liaison for all content and talent of Nina L. Diaz, President of Content, Chief Content Officer, alongside Business and Legal Affairs. Kamali is a nearly 20-year veteran of the company and has been instrumental in MTVE’s world-class DE&I initiatives to support a new generation of BIPOC and Women developers, including a $ 250 million commitment to Support for third-party production companies. Kamali began her career with PBS and the Screen Actors Guild.

“Lance and Bahareh are accomplished professionals with a high level of expertise and experience, forging breakthrough businesses and partnerships that are critical to our success in this ever-evolving landscape,” said Diaz.