Months after troubled Hollywood startup Quibi banned its shows, these programs, many of them A-list stars, will get a second attempt at engaging audiences by watching the Roku’s streaming service -Change channels.
San Jose, California-based Roku announced that it will be putting 30 Quibi shows on its free, ad-supported streaming service on Thursday. Programs that are shown in episodes of a maximum of 10 minutes include the thriller “Most Dangerous Game” starring Liam Hemsworth; the comedy “Die Hart” with Kevin Hart; and the “Dishmantled” cooking competition.
Sweta Patel, Roku’s vice president of Engagement Growth Marketing, praised the quality of Quibi’s content and said she believes it will resonate with Roku Channel viewers as not many people have seen these shows.
Quibi, a startup led by Jeffrey Katzenberg and a tech industry veteran, Meg Whitman, shut down its monthly subscription service after failing to attract a large enough audience to survive.
Roku estimates that the Roku Canal reaches 70 million US households.
“We have the platform and extensive coast-to-coast map to reach almost anyone who wants to see this content, and it’s free,” said Patel. “There are no barriers, right? Whatever didn’t work with Quibi, we don’t see any of it as an obstacle to us.”
Roku acquired the worldwide rights to Quibi’s catalog in January for an undisclosed price. The rights were sold for less than $ 100 million, according to a person familiar with the business.
The shows remain in their short format and each episode is separated by one minute worth of ads, Patel said. The first 30 programs will be released on May 20, with the rest of the Quibi library being released on the platform at a later date, she added. They will be available on the Roku Canal in the US, UK and Canada.
Many Quibi creators have been thrilled that their programs have new homes.
Kerri Kenney-Silver, co-creator of the comedy Reno 911! Said in a statement, “There is nothing more satisfying than bringing more of Reno’s signature gadgets to Roku’s extensive audience.”
The Quibi shows, branded as Roku Originals, will help bolster the Roku channel’s library of more than 40,000 free movies and TV episodes, plus 190 linear live channels. The Roku Channel competes with streaming services for user attention and advertising dollars. Many streamers believe that good content will help draw audiences to their platforms.
Roku announced on Thursday that it was adding an additional linear channel called LOL to the Roku channel! Network in partnership with Kevin Hart’s comedy brand Laugh Out Loud.
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