Roblox has also enriched many developers who make its games and digital accessories. Many of the developers are teenagers and young adults who grew up on the platform. They share their profits 50-50 with the company.
Those who develop the most popular Roblox games can make six-figure salaries. A developer, Anne Shoemaker, 21, said she made more than $ 500,000 from the platform, most of it since the pandemic began. She used some of the money to hire two employees and a dozen contractors, she said.
The success that was triggered by a pandemic was “the impetus I needed to make Roblox my full-time job”.
After Roblox postponed its listing in December, it was scheduled to go public in January. However, that date was postponed after the Securities and Exchange Commission asked the company to change the way it calculated its earnings. Roblox has since followed suit.
At an investor event last month, Craig Donato, the company’s chief business officer, said Roblox was trying to add more users, mostly by targeting the international audience and older gamers. The company is working on more sophisticated graphics, more complex games, and increasingly lifelike avatars, he said.
The ultimate goal, according to the company, is to create a “metaverse,” a concept primarily reserved for science fiction that describes a shared online universe in which people can live and interact as if they were there in person. Roblox holds business meetings on the platform and has promoted virtual concerts in its universe.
“Just as the mail, telegraph, telephone, text and video are collaboration utilities, we believe Roblox and Metaverse will complement these as essential tools for business communication,” Baszucki said during the investor day. “Ultimately, one day we might even go shopping at Roblox.”