SAN JOSE, California – (BUSINESS WIRE) – Roku, Inc. (NASDAQ: ROKU) announced today that the contents of the Quibi acquisition will be renamed “Roku Originals” and posted on the Roku Channel in January. “Roku Originals” will also be the brand name for future original programming for The Roku Channel, the home of free, ad-supported entertainment on the Roku platform for viewers in the US, UK and Canada. More details on the launch of Roku Originals will be announced in May.
Roku Originals gives viewers free access to bold, fresh entertainment from Hollywood’s biggest names – from award-winning scripted entertainment to engaging documentaries to new scriptless breakout series. Viewers can enjoy relevant, diverse entertainment that is available to everyone, anywhere. The Roku Canal is available.
More than 75 Roku originals, including a dozen unreleased series, will debut on the Roku Channel for the first time this year. The addition of Roku Originals marks a time of incredible growth for The Roku Channel, which reached US households of an estimated 63 million people in the fourth quarter of 2020, up more than 100% year over year.
“Every day, millions of viewers turn to The Roku Channel for high-quality programming they love,” said Sweta Patel, vice president of Engagement Growth Marketing at Roku. “We’re excited to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – relevant, fun, and thought-provoking television with something for everyone, from Hollywood’s best talent including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart and Liam Hemsworth. The Roku Channel is the place for incredible free programming, and we’re excited to bring this premium content to the biggest screen in the house. ”
Roku Originals joins The Roku Channel’s diverse offering of more than 40,000 free films and programs and over 165 free linear live television channels. The Roku Channel licenses and distributes content from more than 175 partners. In addition to Roku devices, The Roku Channel is also available for web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and is available internationally in the US, Canada and the UK
More information is available at https://therokuchannel.roku.com.
About Roku, Inc.
Roku pioneered streaming to television. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique features to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service providers. Roku TV ™ models are available in the US and select countries through licensing agreements with TV brands. Roku is headquartered in San Jose, California, USA
This press release contains “forward-looking” statements based on our beliefs and beliefs and information currently available to us as of the date of this press release. Forward-looking statements can involve known and unknown risks, uncertainties and other factors that could cause our actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking statements. These statements include, but are not limited to, the content, benefits, features, timing, and availability of Roku Originals on the Roku Channel. and the features, benefits, growth, and reach of the Roku Channel and Roku Platform. Unless required by law, we assume no obligation to publicly update these forward-looking statements or to update the reasons why actual results may differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are disclosed from time to time in Roku, Inc.’s reports with the Securities and Exchange Commission, including our Annual Report on Form 10-K for December 31st Fiscal year ending in 2020. Copies of the reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.
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