Ad Blocker Detected

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.

Rovio Leisure Company Press launch


There’s a new chicken in city! The two Finnish companies, Rovio Leisure and lifestyle manufacturer Billebeino have collaborated on a new minimal-version Angry Birds capsule assortment, in a offer brokered by IMG. The line functions the legendary Indignant Birds figures and a new exclusive character Bille Hen, based on Billebeino founder and former NHL player Ville Leino. The limited-edition clothes land in find retailers and in the Billebeino on the web keep today.

The collection will involve unisex casual put on and components for grownups and little ones. The garments feature styles that merge the legendary Offended Birds people with the minimalist and quickly recognizable emblem and typeface models that Billebeino has occur to be recognized for. The aforementioned Bille Chicken will surface in graphical placements that participate in on the entertaining and harmful mother nature of the Indignant Birds, with young children models incorporating the destructible components that seem in each and every Indignant Birds match.

Billebeino was established in 2014 by previous NHL participant, Ville Leino, whose passion for sporting activities and expression through artwork arrived collectively to inspire the brand. Right now, Billebeino specializes in relaxed wear, all featuring Ville Leino’s types.

“With Billebeino, we’ve found a partner that’s just as adventurous and pleasurable as Angry Birds,” suggests Katri Chacona, Director of Licensing at Rovio. “Each manufacturer delivers its possess special design and style method and offbeat sense of humor into the blend, ensuing in a classy new line that definitely stands out from the relaxation,” she adds.

Commenting on the inspiration for the capsule assortment, Billebeino founder Ville Leino states, “We required this assortment to be playful and entertaining. We made use of a large amount of hues and artwork on models so we could get the complete spouse and children energized about the assortment. It was really inspirational operating with an international Finnish corporation. The most distinctive factor was planning our personal character in the model of the legendary Angry Birds games. For an additional contact, we produced a minimal-version Bille Chicken plushie and choreographed a Bille Bird dance in cooperation with local dance school, DCA. We hope this collaboration inspires people today to transfer, dance and enjoy daily life.”

Tale continues

Sam Barker, Senior Licensing Director at IMG, commented: “We are so fired up for the start of this new capsule assortment motivated by the beloved Indignant Birds franchise. The special collaboration brings together Ville’s signature design with the vibrant, playful earth of Indignant Birds.”

Pictures can be downloaded right here:

See the full assortment listed here:

Press inquiries:

For Rovio:
Job interview requests can be directed to Lotta Backlund, Head of Communications & PR
Tel: +358 40 531 3076

For Billebeino:
Ville Leino,

About Rovio

Rovio Enjoyment Corporation is a world mobile-very first video games company that results in, develops and publishes cellular online games, which have been downloaded in excess of 4.5 billion situations. Rovio is greatest identified for the international Indignant Birds brand, which started as a preferred mobile match in 2009, and has due to the fact advanced from online games to many amusement, animations and customer items in manufacturer licensing. Rovio has created The Indignant Birds Film (2016), and it’s sequel, The Angry Birds Motion picture 2 was produced in 2019. The corporation features several cell games and has 7 game titles studios – two in Espoo (Finland), one particular in Stockholm (Sweden), Copenhagen (Denmark), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) termed Ruby Game titles, which was acquired in 2021. Rovio also has destinations in China and the United States. Most of the personnel are based in Finland wherever Rovio is headquartered. The company’s shares are outlined on the most important listing of NASDAQ Helsinki inventory exchange with the buying and selling code ROVIO. (

About Billebeino
Billebeino is a way of living model established by former NHL-player and Stanley Cup finalist Ville Leino. Ville’s passion for sporting activities and expression as a result of artwork came together to encourage the model.

About IMG
IMG is a worldwide chief in sporting activities, trend, activities and media. The firm manages some of the world’s finest athletes and manner icons owns and operates hundreds of are living occasions each year and is a foremost unbiased producer and distributor of athletics and enjoyment media. IMG also specializes in licensing, athletics schooling and league progress. IMG is a subsidiary of Endeavor, a global enjoyment, sporting activities and content material business.