The Hollywood agency C.A.A. is buying its rival ICM.

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Creative Artists Agency introduced Monday that it was purchasing its smaller rival ICM Partners for an undisclosed volume, the greatest business consolidation in far more than a decade and a single that could have major ripple results in the leisure and sports activities worlds.

The acquisition adds muscle mass to an now heavyweight Artistic Artists at a time when expertise associates are sparring with studios about payment in the streaming age. If studios are no extended hoping to improve the box place of work for each and every film but rather shifting to a hybrid model in which accomplishment is judged partly by ticket gross sales and partly by the amount of streaming subscriptions sold, what does that indicate for how stars are paid — and in which they make their films?

C.A.A. boasts a customer roster that contains Tom Hanks, Steven Spielberg, Zendaya, Reese Witherspoon and Scarlett Johansson, though ICM counts Shonda Rhimes, Samuel L. Jackson and Pete Davidson amid its marquee names. The deal marks the major consolidation in the company earth considering that the William Morris Company merged with Endeavor in 2009 and reflects a recommitment to the representation business enterprise following the expertise organizations missing their dispute with the Writers Guild of The usa about packaging specials earlier this yr.

C.A.A. is also the top rated sporting activities agency, representing close to 1,000 prime athletes including Paul George, Drew Brees and Chris Paul. ICM bolstered its sporting activities business enterprise in the previous year with the acquire of Decide on Sports Group, which represents National Football League figures like Kyler Murray and Colin Kaepernick and the Stellar Group, which manages some 800 consumers from the globe of soccer.

The deal to acquire ICM, according to C.A.A., will “drive broader and much more inclusive representation” for their customers.

“Our sturdy fiscal placement enables us to go on to grow and diversify our businesses, with company and representation remaining central to what we do and who we are,” the prime C.A.A. executives Bryan Lourd, Kevin Huvane, and Richard Lovett mentioned in a assertion.

ICM Partners’ chief government, Chris Silbermann, will sign up for the C.A.A. board on completion of the offer, which the agencies claimed they predicted just before the close of the calendar year.