San Ramon, CA – Netflix has hired veteran video game manager Mike Verdu to show that video streaming services are poised to expand into yet another fertile entertainment space.
Verdu’s inclusion as Netflix’s vice president of game development, confirmed on Thursday, is due to people trying to maintain last year’s momentum towards video streaming services in an attempt to break the deadlock imposed during the pandemic. ..
Netflix gained 37 million subscribers worldwide last year. This is the largest annual growth rate in its history. But now that the containment of the pandemic has allowed people to return to their normal lives, the landscape has changed dramatically.
Video services sold out in the first three months of the year, saw the lowest subscriber growth in the first quarter in four years, and forecast a modest increase in the spring. Los Gatos, Calif., Will announce April-June results on Tuesday.
With the addition of video games, Netflix can further bolster its nearly 208 million subscribers, which it boasted in late March. Netflix co-CEO Reed Hastings comes as a surprise as he has long said that he competes in video games for people’s leisure as well as other video streaming services like Amazon and others. Not. , Hulu, Walt Disney Co., Apple.
Netflix didn’t comment directly on its potential entry into video games, but the company’s announcement of the Verdu title left little doubt as to its intentions. Verdu came to Netflix from Facebook’s Oculus and managed the game for the virtual reality headset manufacturer. He previously worked for video game manufacturers Electronic Arts and Zynga.
The biggest question here is when will Netflix be offering video games and will they charge a separate fee for playing or will they be included in their video streaming service? ..
In a research note, CFRA analyst Tuna Amobi described video games as a logical addition to Netflix’s extensive library of TV series and films, with the final price hike being accepted by most subscribers. I’m done.
Greg Peters, Netflix’s chief operating officer, told investors in April that video games could be another way to attract subscribers who are already immersed in the stories that unfold in the service’s television series and films. Said there was.
“We’re trying to understand all of these different ways we can increase these connection points. We can deepen this fandom, ”said Peters at the time. Verdu reports to Peters about his new job.
Investors appeared to be on the lookout for Netflix’s potential for video games. The company’s share price fell 1%, closing at $ 542.95 on Thursday. While much of the stock market has hit record highs recently, Netflix stocks have fallen 8% from their January high of $ 593.29.
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Will video games appear on Netflix? Latest recruitment provides clues | entertainment
Source link Will video games appear on Netflix? Latest recruitment provides clues | entertainment